Social Media provides virtually instant access to information throughout the world, thus giving you the ability to share news about your products and services with people that were once out of reach. Social media is easily one of the fastest growing benefits of technology today. Not very long ago, businesses were limited to connections with contacts within their neighborhood or at best, their country. The door is now open to share your business with the world. The most powerful benefit of social media is that it can engage people so quickly and easily.
Let’s face it. We live in a world full of advertisements and we just don’t trust what brands say about themselves. However, we do trust what our friends say. That is why so many people are willing to try something new based on what their friends say on social media. Some call this word-of-mouth, some call it peer-to-peer recommendations. No matter what you call it, getting people to recommend you can go a long way to driving both new and repeat business.
“82% of small businesses say word-of-mouth marketing is the most effective way to market their business and find new customers”. Source: American Express Open and SEMPO, “Small Business Search Marketing Survey” March 23, 2011
However, with social media marketing, you need to be consistent and patient. Those relationships you build will pay off over time through increased customer loyalty and advocacy.
To be an effective social media marketer you need to:
- Invest time in both talking and listening (Even just 10-20 minutes/day)
- Have a plan for creating engaging content
- Find the right tools that will help you save time (We can help you with that!)
Recently we’ve added a Social Media Marketing Expert to our team, so now we can also provide you with the following services:
- Social Media Moderation (daily)
- Social Media Identity (Image & Branding)
- Social Media Strategy
- Social Media Consultation
Contact us for more information or an appointment at firstname.lastname@example.org