Most TV viewers in lower middle class
The Internet, social media and instant messaging represent strong competition, but research by Nielsen IBOPE confirms that Dominicans are still big TV watchers.
The study reveals that over the first six months of 2016, 99% of people in the two main cities of Santo Domingo and Santiago watched TV at some point.
The research found that 51% of the population watches TV every day. A total of 1,901,124 people were registered as watching TV daily in the two cities.
Nevertheless, the research confirmed that the poorer the viewer, the more local TV they will be watching. 61% of TV viewers are in segment D, or lower middle class, followed by C with 20%, E with 13% and AB with 6%.
64% of the TV watchers are over the age of 25. Among young people between the ages of 18-24, only 10% is watching TV, compared to 15% for children 4-11, 30% for young adults 25-44 and 34% for adults over the age of 45.
Women are more likely to watch TV, with 57% compared to 43% of men.
67% of TV watchers are watching VHF TV — channels from 2-13– or free TV. 33% is subscribed to pay TV or cable TV.
In 2015, soap operas lead in audience ratings. Of every 100 TV viewers, 12 are watching a soap opera, 10.5% is watching a mini series, and 10.2% are children watching children’s programs, while news and movies account for another 5%.
The El Soberano Awards Ceremony continues to enjoy the highest ratings in the Dominican Republic, with 62.6% of the audience.
Channel 5 (Telemicro) has the largest audience, followed by Channel 11 (Telesistema).
Source: DR1, DiarioLibre
Sep 29, 2016
Category: DR News |