Jamaica looks to multi-destination marketing deal with Cuba and Dominican Republic
By Denise Dennis
KINGSTON, Jamaica (JIS) — Jamaica’s tourism officials will meet with their counterparts in Cuba and the Dominican Republic this week to finalise an arrangement for the multi-destination marketing of the countries.
Minister of Tourism, Edmund Bartlett, made the disclosure at the opening of the Courtyard by Marriott hotel in New Kingston on Friday, April 15.
The countries have been in talks towards reaching a tripartite agreement that will boost arrivals and add value to the tourism product in the Caribbean region.
The minister, meanwhile, said the government is moving to reposition Kingston as a tourist destination.
He said focus will be placed on the people of the city, culture and heritage, music and entertainment.
Bartlett said that a survey done by a New York-based company indicated that tourists are mostly drawn to Jamaica’s food, followed by music and the love displayed by the people.
“Those three attributes spell one word, happiness. So we are a happiness destination and your minister will drive that key passion point to increase arrivals,” he said.
Source: Caribbean News Now
April 27, 2016
Category: DR News |