JCE to invest RD$60 million in new cedula advertising campaign
The Central Electoral Board (JCE) will be spending RD$60 million in an advertising campaign to encourage seven million residents to get their new personal identification and voter registration cards, known as the “cedula.” Felix Reyes, the communications director for the JCE, told reporters that three companies had obtained the contracts for the campaigns that will reach out to Dominicans, foreign residents, minors and military and police personnel. Studio Marketing Creativo, Unico Advertising and Betemit Industrial won the government contracts. The awareness program will include radio and television spots, newspaper ads, social media and billboards all over the country, as reported in El Nuevo Diario.
Category: DR News |