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Dominican ‘Has It’ campaign receives four ADDY awards

Miami.– The Dominican Republic Ministry of Tourism and its U.S and Hispanic marketing agency, BVKMeka, announced that they received four Silver ADDY® Awards at the Miami Chapter of the American Advertising Federation’s (AAF) annual ADDY® Awards.

“Our 2013 / 2014 ‘Has It’ campaign strategically highlights our popular tourism destinations of Puerto Plata, La Romana, Samana, Santo Domingo and Punta Cana,” said Magaly Toribio, Marketing Advisor for the Dominican Republic Ministry of Tourism.

“We consistently seek innovative ways to promote the country through advertising and always consider what our travelers look for in a vacation destination. We are extremely honored to have our efforts recognized by such a well-respected organization.”

The campaign strategy of “Has It” depicts the personality of each region through stunning visuals and inspiring music, specifically emphasizing that each region is a destination unto itself. Each region’s “it factor” contributes to the allure of Dominican Republic – a country where tourists can truly have it all.

The Dominican Republic Has It / Lo Tiene Todo Campaign received the below awards:

  • Silver ADDY® Integrated Campaign / Cross Platform – Has It Campaign (TV, Print, Transit)
  • Silver ADDY® Television (TV Campaign) – Lo Tiene Todo
  • Silver ADDY® Outdoor (Mass Transit) – Samana Has It
  • Silver ADDY® Print (Consumer and Trade Spread Ads) – Lo Tiene Todo

Source: DT

Category: DR News |

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Last updated October 26, 2016 at 10:54 PM
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