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The country’s trade sags, but tourism shines: Bloom Consulting

Madrid,- Dominican Republic in Brand Position Number 71 for Trade and in Number 49 for Tourism according to the Bloom Consulting Country Brand Ranking © 2012

Bloom Consulting is proud to announce the release of the 2012 Bloom Consulting Country Branding Ranking©, now even more accurate with the incorporation of Online Search Demand (OSD).

Dominican Republic is in position number 71 for Trade and in position number 49 for Tourism,

Losing 5 positions in Trade and winning 4 positions in Tourism.

Overall, the USA retains its’ top spot and Asian countries reinforce their position in the top 25.

In Trade, despite 13 out of the top 25 coming from Europe, the 2012 Ranking markedly showed strong growth distributed among all continents. Four other noticeable improvements were Brazil (11), Australia (12), India (15) and Kazakhstan (19) joined for the first time the top 25 performers.

For Tourism, Asia, in particular performed extremely well in the 2012 Ranking. Eight Asian countries finished in the top 25, with China as number four. Aided by both strong tourism receipts and CBS Ratings ©, Thailand (6) and Malaysia (14) significantly improved from last year. For the first time, Macao was evaluated as an individual country and finished with a bang at number eight.  A notable absence was Japan.

About the Ranking and Methodology

The 2012 Bloom Consulting Country Branding Ranking© is a thorough study measuring the effectiveness of each country’s brand strategy, separately evaluating the trade and tourism country brand strategies, and comprising of 160 and 161 countries respectively. The Ranking relies on hard facts, which include the economic performance and the economic growth of countries. For tourism these are represented by the annual intake and the annual growth rate of global tourist receipts. For trade these are characterized by the annual intake and the annual growth rate of global FDI inflow. This hard data is accompanied by soft facts, thereby measuring the economic impact of each country’s brand strategy.

Furthermore, this year marks the incorporation of Online Search Demand (OSD), for the first time, into a ranking of this type. The OSD evaluates the gap between what countries are promoting (supply) and what investors and tourists are searching for (demand). Bloom Consulting uses the OSD along with an analysis of each country’s brand strategy to assign each nation a Country Brand Strategy (CBS) Rating©. This identifies the accuracy match between supply and demand and allows Bloom Consulting to assess the best country brands.

About Bloom Consulting

Bloom Consulting is a strategy consultancy specialized in country branding.

Currently Bloom Consulting has offices in:

São Paulo, Mumbai, Lisbon, Madrid (headquarters) and Los Angeles and R&D centers in Tokyo and London.

Bloom Consulting works closely with presidents, monarchs, ministers and institutions in order to define their Country Brand strategy, establish their vision, and implement it. Bloom’s clients include the Bulgarian, Latvian, Polish, Portuguese and Spanish governments, and also regions such as Madrid, Castilla y Leon in Spain, and center and the southwest regions of Portugal.

José Filipe Torres founded Bloom Consulting in 2003 and is a regular spokesperson at conferences and universities worldwide. Both The Economist and Forbes have interviewed Mr Torres, where he was identified as one of the top 3 country branding experts in the world.

Source: DT

Category: DR News |

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Last updated March 25, 2017 at 5:40 PM
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