Bloom Consulting ranks DR 6th in tourism and 14th in trade in LatAm
Madrid.- Bloom Consulting is proud to announce the release of its Bloom Consulting Country Branding Ranking © 2013. The ranking covers two dimensions, Trade and Tourism. Here are the results for the Americas Rank.
In Trade, the U.S.A., unsurprisingly with no rivals, came 1st, with a Trade Ranking score considerably higher than that of the other top 10 countries. Canada stayed in 2nd place, Brazil ranked 3rd, demonstrating its resoluteness to be seen as the top investment destination.
Mexico remained in 4th place, Chile ranked 5th, unchanged from last year, Peru’s (7) position and CBS Rating © improved while Argentina (8) moved down one place, with both countries completely ignoring social media. Uruguay (9) and the Cayman Islands (10) received very similar ratings to one another, with their ranking scores quite lower than that of Argentina’s. The Cayman Islands is a new country to appear in the top 10 and the only country representing the Caribbean.
In Tourism, the top five includes the U.S. (1), Mexico (2), Canada (3), Argentina (4) and Brazil (5), indicating that the big nations are dominating the Americas. Mexico’s brand ranks slightly better than Canada’s brand. Mexico has more online appeal and has more of an online presence, even though Canada’s tourism receipts have been increasing faster.
Similarly, Argentina’s brand is slightly stronger than Brazil’s, however Argentina’s CBS Rating © is a lot stronger than Brazil’s. The South American giant, however, is rapidly catching up with the other four and next year there may be further shifts in the top positions.
Both Rankings For TRADE and TOURISM can be download here:
Category: DR News |