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RedSeat Entertainment Completes First Installation of Tremor FX Chairs at Caribbean Cinemas in Dominican Republic

RedSeat Entertainment today announced at ShowEast that Caribbean Cinemas  has become the first movie theater in the world to install the company’s  Tremor FX active theater seats. Caribbean Cinemas installed 70 Tremor FX  chairs in two of its HD theaters at the new Galeria 360 theater in Santo  Domingo, Dominican Republic.

Tremor FX is new technology that incorporates dynamic vibrations into  movies through a series of actuators built into each seat, causing the  chair to vibrate and pulsate in response to audio signals embedded in a  film’s individual soundtrack. These vibrations occur in tandem with the  action in the film, adding an extra layer of engagement for moviegoers.

“Tremor FX is a great way for our customers to fully immerse themselves  in a film,” said Gregory Quinn, vice president of Caribbean Cinemas  Dominican Republic. “Instead of just seeing the movie, they are feeling  it too, which really makes them a part of what is happening on screen.”

Tremor FX chairs are the same size as standard theater chairs,  simplifying and streamlining the theater conversion process, and a  odular design allows for easy upgrades and repairs to individual seats.  The control box for an entire theater of seats takes up minimal space in  the projection room and is smaller than a desktop computer tower.  RedSeat teamed up with Seating Concepts to build and distribute the  Tremor FX seats.

“It took less than a week to install these chairs, so we could begin  offering them in our theaters very quickly,” Ross Astrachan, director of  expansion and development for Caribbean Cinemas, added. “Through our  longstanding relationship with Seating Concepts we were able to bring  the latest cinema technology from Tremor FX to our customers.”

“It is clear that Caribbean Cinemas is deeply committed to creating the  best overall cinematic experience for their customers, and they have  recognized and fully embraced the value of our Tremor FX technology,”  said Joseph Sorenson, CEO of RedSeat Entertainment. “The expectations of  moviegoers are evolving, and we look forward to partnering with other  theaters to bring this one-of-a-kind experience to cinemas across the  globe.”


Category: DR News |

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Last updated January 14, 2018 at 12:43 AM
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